ASOS launches incubator for ethnic minority-owned brands

ASOS launches incubator for ethnic minority-owned brands


ASOS has teamed up with Fashion Minority Report to launch an incubator programme that helps ethnic minority-owned brands.

Called ScaleUP, the programme will give two successful candidates access to mentorship, insight and guidance from leading industry experts, as well as wholesale opportunities, including the launch of one collection available exclusively on ASOS.

The two successful businesses will also have the opportunity to pitch for up to £20,000 of funding to support their growth.

In addition, the programme will take on up to five additional emerging brands which will benefit from workshops, talks and the opportunity to showcase their brand as part of the February 2024 ScaleUP press and buyers showroom.

Applications for ScaleUP are open from 31 May to 9 July.

Vanessa Spence, senior creative director at ASOS, said: “ASOS is passionate about enhancing diversity within the fashion industry by dismantling the obstacles encountered by ethnic minority-owned brands.

“Through ScaleUP, we’re searching for vibrant, captivating brands that resonate with our fashion-loving ASOS customers and are highly trend-led, relevant, and fashionable, at accessible prices.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here