What is alt text and how do I write it for jewelry? — Sharon Z Jewelry


Ok jewelers and metalsmiths – you have created a gorgeous body of perform, photographed it, and built a web-site.

Now it’s time to make it far more obtainable.

I coronary heart alt text so a lot. It is a impressive instrument web site accessibility. Though alt text is not the only resource at your disposal to make your website accessible, it is an important one.

It’s Alright if you failed to know about this important facet of your site in advance of now. Below is a guide to what it is, why you want it, and how to create it. 

(Author’s take note – if you are already familiar with alt text, scroll down to the How to Write It and Where by to Set It sections.)

Alt textual content is the tiny bit of textual content that you use to describe an image on your web site. At times it is also called an alt attribute, or alt tags. All major eCommerce platforms have a location for you to include alt textual content.

How it works – a person with a visible impairment desires and needs to use a site. In get to do so, they use a display screen reader that reads the website page out loud. When it hits an image on the site, it does not skip it, it reads whatsoever description you’ve presented it.

This is what alt textual content is largely for – to supply descriptions of your shots.

Other individuals who require alt text incorporate people with constrained world wide web bandwidth – at any time have super slow online that will not load illustrations or photos? Owning alt textual content there aids you determine out if there is vital info in those people pics.

Oh! And alt textual content is super practical to anyone who utilizes picture blockers in their e-mail. If images aren’t loading, it is vital to explain them.

Why you want it

There are plenty of good reasons, but the most vital rationale is that accessibility and inclusivity assistance absolutely everyone navigate the online.

For us as compact business house owners, there are also simple motives why we will need alt textual content. And there are no downsides to introducing it to your website.

Purpose #1 – Having a web site that is inaccessible signifies that you are potentially leaving dollars on the desk. Following all, if anyone won’t be able to use or navigate your web page, then they also can’t invest in from you.

Purpose #2 – All of the text that’s on your website is searchable through research engines like Duck Duck Go, Mozilla, Google, and so on. You give oneself your finest gain if you have excellent facts on your internet site. And this means getting searchable text on your images.

Cause #3 is my possess – I take into consideration accessibility to be a basic element of managing a website, and I try to make mine as accessible as I know how to.

How to write it

Alt text has a person intent, and multiple positive aspects and it is core purpose is to be examine by persons, not bots.

So anytime you produce alt textual content, imagine about what another person requirements to know about the image.

Greatest Tactics

  • Put by yourself into the head of a purchaser browsing for jewelry.

  • Feel about how they would explain it, and attempt to solution their thoughts.

  • Is it the materials? The condition? The stone? If it is shown on an ear?

  • Use keywords and phrases sparingly, and make guaranteed that they are appropriate to the picture.

  • Be descriptive and you should not depend on an more mature internet observe of “search term stuffing” *

  • Hold your alt textual content less than 150 characters or 12 text so that they are comprehensible and readable.


In this article is a photograph of some earrings. The alt text reads “oxidized silver eye-formed stud earrings on a metal slab”.

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