“For most of my life, I have been using white bowls,” suggests Daniel Vu, founder of Daniel Vu Ceramics. “They had been attractive at initial, but now they genuinely aren’t. I required to move into something that was a minor a lot more one of a kind and brings out that knowledge of feeding on food items.”
This drive for food-boosting tableware encouraged Daniel to launch his eponymous tableware-focused ceramics enterprise with Shopify in May well of 2021. He commenced the enterprise by offering bowls, serving dishes, and blates (a condition in between a bowl and a plate) in earthy, organic and natural hues like terracotta, olive eco-friendly, and charcoal. Daniel has due to the fact expanded his catalog to incorporate eye-catching textured vases. “It’s all handmade, one by just one,” he says.
An artisan at coronary heart, Daniel quickly realized that acquiring customers and creating a model is difficult. He realized he wanted to go further than online, into the true world the place his shoppers could link with him and with his pieces. He commenced attending craft fairs and, with this change in tactic, he unlocked yet another level of progress.
Daniel selected Faucet to Pay on Apple iphone, a new way to settle for in-person contactless payments on Shopify POS to market at craft fairs and gatherings. Given that then, has enjoyed:
- Quickly accepting debit and credit cards, Apple Pay, and other digital wallets with just his Iphone, no separate card reader required
- Occasion income now accounting for 70% of revenue
- A surge in on line targeted visitors and income right after attending nearby situations
- Running his complete company from Shopify’s back again office
The challenge: Attaining shoppers and escalating the business on line
As a solopreneur, Daniel is the two an artisan and company supervisor. Since Daniel invested a great deal of his childhood supporting his mom and dad with their image studio, he was geared up for the challenging do the job that came with starting off his personal enterprise.
“I was doing the job all over my childhood,” he suggests. “That sort of developed my mindset to staying a workhorse. So taking on a compact small business part was one thing that arrived extra by natural means to me simply because of that. I was not surprised when I was strike with the workload that’s demanded to retain this small business.”
Even so, what Daniel didn’t be expecting was how tricky and highly-priced it would be to purchase clients and grow the organization as a result of on the net sales—especially mainly because he results in one of a kind home items that promote much better when shoppers can see and contact them in individual. “It’s quite hard to offer ceramics on the net unless folks presently know and rely on your brand,” he points out. “For more compact models like mine, consumers want to see the ceramics for themselves prior to they sense comfortable buying.”
To mature my purchaser base, I decided to offer at craft fairs in my region. That is when I realized I wanted a way to reliably take payments in-individual all working day.
The answer: Providing at craft fairs with only an Iphone
Daniel understood that it’s nearly difficult to create a pursuing without having already having an founded audience. That is why he sells his operate at events, specially craft fairs. Pop-up events present a in close proximity to-prompt boost in profits and manufacturer recognition.
“Go to exhibits so you can get to know your audience,” Daniel advises. “You can commit all day earning solutions, but if you simply cannot provide them, you’ll just have inventory which is likely nowhere.” Daniel states that craft exhibits let him see if there is a need for his merchandise. “If you just can’t offer your products in particular person, you’re likely to have a tough time offering them on line,” Daniel claims. Providing at occasions helps Daniel understand demand from customers for his goods, which permits him to generate the correct items: types that will offer.
Shopify and Faucet to Shell out on Apple iphone make accepting in-individual payments straightforward for Daniel. His item catalog carries in excess of from his Shopify web site to the Shopify POS application and he’s prepared to get started selling in minutes. All he has to do is download the Shopify POS app to his Iphone, set up Faucet to Pay back on Iphone, and he’s ready to effortlessly take contactless payments and make revenue without needing a card reader. Tap to Spend on Apple iphone also works by using his iPhone’s crafted-in security functions, which are developed to keep his business enterprise and his customers’ details private and safe.
Selling in individual also rewards his on the web retail outlet. In advance of every craft fair, Daniel’s web page receives a spike in targeted visitors, because situations like these commonly hyperlink to vendors’ sites. “People browse what retailers will be there and click on the types they are fascinated in,” Daniel suggests. “So in that sense, functions carry additional visibility to my web-site, and my internet site is like a portfolio where people today can see what I promote and choose whether or not they want to check out my kiosk at the occasion.”
I appreciate the comfort of owning all the things I need to sell in-man or woman on my Apple iphone. I don’t have to strain about card visitors disconnecting and can just concentrate on the person in entrance of me.
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The benefits: Far more in-individual sales, elevated model awareness, and instantaneous comments
Now, Daniel sells at craft fairs every other thirty day period, and in-man or woman providing represents 70% of his income. Many thanks to Shopify POS and Tap to Spend on Iphone, the checkout expertise is speedy and intuitive for clients and Daniel.
“I like the idea of not owning to use the card reader,” he says. “It tends to make accepting contactless payments truly feel additional seamless, and I can just mail their receipt by text or electronic mail. My consumers are seriously pleased with the checkout process.”
Daniel also appreciates how simple Shopify POS is to use—whether it is the developed-in payment capabilities from Faucet to Pay on Iphone or the capability to customize his household display screen with shortcuts to get items finished speedier. “I want less friction in my life,” Daniel claims. “Anything that normally takes less clicks is far better for me and my profits. A person added click on is one a lot more possibility to drop a consumer.”
Daniel also gains from operating his on the net store and in-man or woman offering from Shopify’s unified back office environment. He can seamlessly regulate inventory, buyers, and payments all from a single place—in-man or woman and on the web income stay synced and Faucet to Spend on Iphone and online checkouts are all consolidated in 1 economic check out. “I’m jogging hardcore on the Shopify ecosystem,” he suggests. “If I was making use of distinct POS software program, it would not hook up specifically to my Shopify admin, which is exactly where almost everything is. It tends to make my existence seriously simple recognizing wherever my income is likely and wherever my stock is at.”
Marketing at events has also helped Daniel elevate consciousness for his merchandise and get instantaneous feedback to strengthen his merchandise line. As the man or woman who both of those generates all of the merchandise and runs the enterprise, this responses allows him develop the ideal stock in time for his following craft reasonable.
Every time other business people check with, I constantly propose Shopify POS. It is quick to get began, reliable, and I can acknowledge payments straight from my Apple iphone without having any further hardware.
What is next for Daniel Vu Ceramics?
Though in-individual activities give a spike in revenue and on the web keep classes, Daniel wants to develop the on the net sales of his small business into a additional predictable revenue stream. This will support him secure adequate resources to make investments in manufacturing equipment, a greater studio, and staff, which will assist him scale his organization on and offline.
Offering in person with Shopify POS and Faucet to Spend on Iphone has put Daniel on a path of growth. “Eventually, I would like to have a showroom,” Daniel states. But it takes a good deal of income to open up a showroom and retain the services of people. “To do that, I want to get on line product sales to the place the place it is a lot more predictable and can finance that growth.”
To make an viewers that he hopes will switch into shoppers, Daniel would like to carry on setting up his manufacturer on TikTok. Given that he commenced increasing an audience on the system, he’s observed his brand’s achieve increase to new heights, with 36,000 followers and his livestreams building upwards of 200,000 views.
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In the same way, Daniel intends to grow repeat clients with Shopify’s shopper profiles. Just about every new purchaser he receives through signups on his on-line retailer at an occasion is added to his mailing list. With a watch of their invest in record, he intends to create remarketing strategies to maximize repeat purchases on the web.
As a solopreneur, I require much less friction in my existence. With Shopify, I love that I have all the tools I will need to regulate on line and in-human being income in one place.
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